Leveraging AI to Grow Your Business
- TBA
- Apr 2
- 4 min read
In early 2025, the AI company DeepSeek made breakthroughs and innovations in technology are quietly transforming the landscape of various industries, including cross-border e-commerce operations.
Today, let’s discuss how ecommerce sellers can seize the opportunity offered by AI tools to grow their business.
US Increases Tariffs, Rejects Chinese Packages?
On 1 February 2025, US President Donald Trump signed an executive order imposing a 25% tariff on imports from Canada and Mexico, and an additional 10% tariff on goods from China.
At the same time, all goods exported from China to the US no longer enjoy the "de minimis" policy, which previously allowed packages valued under $800 to be exempt from duties and customs declarations (small-value exemption).
In response, both Canada and Mexico stated that they are preparing to impose similar tariffs on US goods, while China has announced that it will take "necessary countermeasures to safeguard its legitimate rights and interests."
Analysts believe that the implementation of these new bilateral tariffs could mark the beginning of a new era of global trade wars.
Soon after, the US Postal Service (USPS) announced on the evening of 4 February that it would suspend accepting packages sent from mainland China and Hong Kong until further notice, without providing an explanation for the suspension's cause or duration.
Although the suspension was later lifted that same evening, it caused concern in both domestic and international industries, particularly among cross-border e-commerce businesses reliant on package transportation. Sellers may consider diversifying their supply chains to other countries to avoid these costs, or sourcing from countries with lower tariffs or more favourable trade agreements.
Facing the ever-changing international trade situation and tax regulations, this is undoubtedly a 'double-edged sword' containing both opportunities and challenges for e-commerce sellers. Embracing new technology and finding reliable, comprehensive professional teams will be key to improving competitiveness and seizing opportunities.
AI - DeepSeek Emerges
Since ChatGPT first sparked the ‘AI revolution’, this new technology has been changing our lives. On 27 January 2025, the AI model DeepSeek topped the free app download chart in the US App Store, surpassing ChatGPT.
As an advanced artificial intelligence tool, DeepSeek, like ChatGPT, is helping t change the game for many industries. For e-commerce, DeepSeek can help sellers enhance decision-making efficiency, reduce operational costs, and improve competitiveness by providing precise data analysis, intelligent recommendations, and risk warnings.
Impact of DeepSeek on E-Commerce
In this age of information explosion, mastering advanced technological tools and professional tax and accounting skills is key for cross-border sellers to break into global markets and seize opportunities. DeepSeek can help improve business services in the following ways:
Improving Operational Efficiency
DeepSeek can collect data in real-time from multiple sources (such as social media, e-commerce platforms, news websites, etc.) and analyse it using intelligent algorithms to help users understand market trends, consumer behaviour, and competitor dynamics. Based on this analysis, DeepSeek provides sellers with personalised product recommendations, marketing strategy optimisation suggestions, and more, helping to improve customer satisfaction and reduce costs.
Driving Innovation
DeepSeek’s open-source AI models allow businesses to customise tools for cross-border logistics, payment processing, and localisation, giving them a competitive edge. Its automation features help sellers reply to customer inquiries in different languages, automatically generate marketing content, and save time and human resources.
Optimising Supply Chain Management
DeepSeek helps sellers monitor various stages of the supply chain in real-time, from raw material procurement to logistics delivery, ensuring the efficient operation of the supply chain while reducing inventory costs and logistics risks.
Risk Warning and Management
DeepSeek provides monitoring of market changes and potential risks, such as exchange rate fluctuations and policy changes, helping sellers adjust strategies promptly to reduce business risks.
Promoting Cross-Border Trade
With DeepSeek's multi-language support and global data coverage, sellers can identify which products are most popular in specific markets, adjust their product lines and pricing strategies, and more easily enter new international markets, tailoring marketing strategies to meet the consumer needs and cultural differences of various countries and regions.
Ensuring Compliance with TB Accountants
Whether dealing with ever-changing tariff policies or the convenience brought by new technologies, professional expertise is required.
With over 16 years of experience in tax services and cross-border compliance, TB Accountants has helped global sellers navigate complex tax regulations, safeguarding your journey to greater wealth.
As an ACA member and ACCA-accredited accounting firm, our headquarters in London, branches in Shenzhen and Xiamen, and global offices have served over 60,000 clients, and we are continuing to expand in the cross-border finance and taxation fields.
We not only help you simplify complex VAT rules in various countries but can also provide VAT and tax registration and filing services, EPR registration, EU Responsible Person services, CE product testing and certification, trademark registration and more in over 20 countries, including the UK, EU, US, Japan, Australia, UAE, Canada, and Mexico.
We also keep you updated on tax policies in different countries and regions, ensuring compliance.
Whether it’s tax consultation, audit services, or cross-border e-commerce compliance and financial optimisation plans, we aim to be your long-term partner in business development.
