Fast fashion giant Shein has delivered a striking performance in the UK market. In 2024, its sales surged by 32.3% year-on-year to surpass £2.05 billion (around USD 2.77 billion). This result has already pushed Shein ahead of Boohoo and close to overtaking Asos. The figures come from a report filed by Shein’s UK subsidiary with Companies House, revealing how it has managed to win over millions of fans in one of the world’s most competitive retail landscapes.